Best and worst Superbowl Ads

Although I was not extremely excited about the Super Bowl (because the Steelers were not playing) I still managed to tune into the game. The 2014 face off between the Seahawks and the Broncos was not the most interesting game, but the commercials in between the plays had caught my attention.

This year there were a couple memorable ads, and on the opposite end some ads I'd like to forget.

Starting off, my pick for the best commercial would be… you guessed it,  Audi’s “Doberhuahua” commercial.  

This commercial captivated me and drew my attention immediately because it was insanely humorous. The ad showcased a young couple that had gone to a pet store to adopt a dog. The couple could not compromise on what breed they wanted, so a store associate had given the couple the idea to breed a Doberman Pincher and a Chihuahua together. The couple took the associates advice and ended up with a monstrous hybrid Doberhuahue by the fault. The bigheaded, tiny-bodied dog was terrifying. The commercial had also featured Sarah McLachlan, The American Society for the Prevention of Cruelty to Animals (ASPCA) spokeswomen, did not have any tolerance when it came to this devilish dog either. 

The commercial delivered the message that you should agree to buy a Audi, and not a devilish dog. I believe this commercial appealed to all audiences, capturing everyone’s attention.

Click to view: https://www.youtube.com/watch?v=zl0zw1YVZd4

Another great commercial was Dancia Patrick's GoDaddy 2014 ad. I enjoyed this commercial because it was different than the usual nearly explicit ads the company runs to promote their business. This year, instead of over sexualizing a woman to promote GoDaddy, the company put Danacia Patrick appeared as a body builder, with other muscle bound men sprinting through the city in order to get a spray tan.  This ad was funny, and also caught the audiences attention because of the celebrity endorsement. Although using a celebs as an endorsor can be risky, Dancia Partrick has always had a squeaky clean image for her accomplishments as being one of the first female nascar drivers, making a huge impact in a male dominated industry.

Click to view: https://www.youtube.com/watch?v=uFNXRIe9jU0

The worst advertisement in my opinion was the Chevy “Romance” commercial. After watching the commercial several times, I still could not decipher the message behind the commercial. This ad did not have a clear message and was not very appealing in my opinion. The commercial attempted to be humorous, but failed miserably. I had went on twitter immediately after the ad had aired and read positive and negative feedback about the primis of the commercial. Some found bull breading romantic and hilarious, personally I found it strange, and did not understand how it would make me want to buy a Chevy. 

Click to view:https://www.youtube.com/watch?v=dOMrA-BGuLY

Surprisingly enough, I did not seem to find any ads  to be deliberately sexist, and was shocked that most ads featured animals as their stars rather than sexualizing women to sell various products.  I was pleased to see various ads featuring themes of female empowerment from Glodiblox toys, representations of interracial couples from Cheerios, and a twist to the iconic  "American the Beautiful" melody which had been lyrically altered into various languages by Coca-Cola.

This years ads in particular had been inspiring, amusing, I was pleased to see different themes throughout this years Super Bowl ads.


You can check out all the super bowl ads if interested here:

http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap2000000321512/T-Mobile-Breakup?continuous=true